Back to workContent / Digital
RockyPet World
Content, campaigns and a custom roster tool for a local pet retailer.
Explore project- Industry
- Pet retail
- Services
- Content / Digital
- Deliverables
- Content, campaigns & custom tools
- Year
- 2026 — ongoing
01Deliverables
Ongoing social content- Retail campaign artwork
- Product presentation
- Animal & product content
- Photography & video
- Reusable content formats
- Custom desktop roster tool
02Overview
Rocky Pet World is a pet retailer in Norman Gardens, Rockhampton. Our ongoing work covers the changing life of the store: new animals, product arrivals, promotions and the departments that need attention each month.
03Context
A coral arrival, a dog-food offer and a reptile announcement need different treatment. The challenge is to give each story its own space while keeping the store recognisable across a busy, changing feed.
04Approach
Flexible campaign formats combine bold offer typography, clear product presentation and animal imagery. The Pet World identity anchors the work, while colour, composition and image choice adapt to the subject. It is a system we can keep using as the stock and stories change.
Selected campaign work
05 / Custom desktop application
Beyond the campaign.
Working with the store also led to a practical internal brief: make the staff roster easier to build and read. Crystal Clear created a standalone desktop application around the store’s working week, with a visual roster and separate manager and staff views.
See the whole week
Colour-coded shifts and coverage by hour put the shape of the week in one view.
Edit the details
Shift controls bring the employee, day, start and finish times, and break details together.
Keep planning together
Manager screens bring roster warnings, availability, hours and budget information into the planning workflow.
Give staff a clear view
A daily timeline shows who is on, with publishing controls separating a draft roster from the staff view.
06Outcome
The relationship now spans the way the store communicates and a tool designed around its working week. It reflects how Crystal Clear approaches a brief: understand the problem, then make the right thing for it.